中马免签正式生效：马来西亚热、泰国冷，东南亚旅游格局将重构？

Core Points - Malaysia anticipates receiving 5 million Chinese tourists by 2025 following the implementation of a visa exemption agreement between China and Malaysia, which officially took effect on July 17, 2023 [1][3] - The agreement allows citizens of both countries to stay for up to 30 days without a visa, with a cumulative stay of no more than 90 days within 180 days [3] - The number of Chinese tourists visiting Malaysia is projected to increase significantly, with 2024 expected to see 3.73 million visitors, a 130.9% increase from 2023 [3] Group 1: Visa Exemption Agreement - The visa exemption agreement between China and Malaysia is expected to enhance tourism and bilateral economic cooperation [1][3] - The agreement has been in trial since December 2023, showing positive results with a doubling of Chinese visitors in 2024 compared to 2023 [1][3] Group 2: Tourism Growth Projections - Malaysia's tourism board aims to increase the number of Chinese visitors to 5 million by 2025 and 7 million by 2026 [3] - The growth in Chinese tourists is crucial for Malaysia's overall tourism growth strategy [3] Group 3: Travel Trends - Malaysian and Chinese airlines are negotiating to increase direct flights, particularly from second and third-tier Chinese cities to Malaysia [3] - There is a growing interest among Malaysian tourists to visit China, especially during the winter season [5]