Sou Hu Wang·2025-07-17 09:47Group 1 - The core viewpoint of the article highlights the strong market dominance of the top three air conditioning companies in China, namely Midea, Gree, and Haier, which collectively hold nearly 70% of the market share [1][2] - The air conditioning market in China experienced significant growth in the first half of 2025, driven by high temperatures, with online sales soaring by 50% year-on-year and offline sales increasing by 16%, marking the highest growth rate in nearly three years [2] - The market share of the top three companies in terms of retail volume reached 68.2%, while their share of retail sales was even higher at 73.6%, indicating their strong control over both online and offline channels [2] Group 2 - The three leading companies are adopting different strategies to address growth pressures while maintaining market stability, with Midea achieving a slight retail volume share increase of 0.1% through promotions and flexible pricing [3] - Gree is undergoing channel reforms that have led to a slight decline in retail volume share by 1.4% and a 0.6% drop in retail sales share, although its strong brand and core technology remain crucial [3] - Haier is focusing on technological innovation and has seen a net increase of 0.7% in retail volume share by emphasizing features like health, quiet operation, and energy efficiency, which have attracted orders from educational institutions [3] - The air conditioning market is entering a new phase centered on technological innovation and user value creation, with companies needing to meet the evolving and diversified air quality demands of consumers to gain a competitive edge [3]