被质疑伪装成洋品牌，洽洽食品回应：并非针对山姆做的调整

Group 1 - Sam's Club's product selection strategy has faced scrutiny, particularly regarding brands like Holley and Panpan, with consumers questioning the value of purchasing products available in regular supermarkets [1][5] - Following the controversy, Sam's Club quickly removed Holley products from its shelves on July 15 [1] - Panpan Foods has been criticized for using the brand name "panpan," which some perceive as an attempt to disguise itself as an international brand [1][5] Group 2 - Other brands, such as Qiaqia Foods, have also adopted English names for their products sold at Sam's Club, with Qiaqia's "chacheer" being a sub-brand aimed at international markets [3][5] - Qiaqia reported that its sales from Sam's Club reached approximately 200 million yuan last year, with a year-on-year growth of 50%-60% [8] - Panpan Foods has seen a 50% increase in overall sales of its "panpan" brand in Southeast Asia, accounting for 80% of its export market share in that region [7] Group 3 - The controversy has prompted responses from the companies involved, with Qiaqia emphasizing that its English branding is part of a broader international strategy [5] - Panpan Foods has not directly addressed the criticisms but maintains its commitment to high-quality products [5][7] - Qiaqia Foods is expected to increase its investment in Sam's Club and other retail channels this year, despite a significant drop in net profit for the first half of the year [8]