Core Insights - The company, Zhong Xue Gao, has faced significant challenges over the past two years, including financial difficulties and legal disputes, leading to a decline in its market presence [6][7]. - The founder, Lin Sheng, has been active on social media, attempting to maintain engagement and transparency with consumers [6][7]. - Recent product availability has drastically decreased, with limited offerings on e-commerce platforms and a notable absence in physical retail locations [6]. Group 1: Company Challenges - Zhong Xue Gao has experienced a fall from grace, transitioning from a popular brand to facing issues such as unpaid salaries, locked office premises, and legal disputes related to service and sales contracts [6]. - The company has reported financial constraints, stating it can no longer afford promotional activities or certain product lines, such as the Yangmei-flavored ice cream [6]. Group 2: Product Availability - Recent investigations revealed that Zhong Xue Gao ice cream is increasingly difficult to find in supermarkets and wholesale channels, indicating a significant reduction in market presence [6]. - The company's official Tmall store currently offers only three flavors, with delayed shipping and a commitment to restore normal operations [6]. Group 3: Social Media Engagement - Lin Sheng has maintained an active presence on social media platforms, including Douyin, where he shares insights about the business and personal experiences [7]. - The founder's participation in live-streaming sales events on platforms like Taobao marks a new strategy to engage with consumers and boost sales [7].
钟薛高公号时隔两年“复活”,员工称“身兼数职死扛”,雪糕断断续续生产
Di Yi Cai Jing·2025-07-17 10:48