“斜杠青年”李帅：用多元角色回馈广州这座城市

Core Insights - The article highlights the innovative approach of a company named "域骉电商直播孵化基地" in transforming the jewelry industry through e-commerce and live streaming, led by entrepreneur Li Shuai [1][4] Group 1: Company Overview - The "域骉电商直播孵化基地" serves as a one-stop e-commerce service platform aimed at facilitating the digital transformation of the jewelry industry [1][4] - The company is located in Guangzhou's Huayin International Jewelry Market, which is recognized as China's largest jewelry distribution center, benefiting from a mature supply chain and diverse product offerings [2][4] Group 2: Business Model and Strategy - Initially, the company faced skepticism regarding live streaming as a sales method, but through immersive live broadcasts, it demonstrated significant sales potential, attracting attention from other merchants [2][3] - To adapt to market demand, the company shifted from a reactive to a proactive approach by signing on imitators and providing training on live streaming and e-commerce operations [3][4] Group 3: Social Responsibility and Community Engagement - Li Shuai, as a representative of the local community, emphasizes the importance of social responsibility, actively participating in various charitable activities and community service projects [5][6] - The company has contributed to local infrastructure projects and supported vulnerable groups, such as providing financial assistance to workers in distress [6][8] Group 4: Future Aspirations - The company aims to continue expanding its influence in the jewelry sector while exploring new verticals such as clothing accessories and health products, leveraging its successful transformation model [12]