娃哈哈经销商发声：影响信心！家族纷争如何影响产业格局？

Core Viewpoint - The family dispute within Wahaha has significantly impacted sales and market confidence, raising concerns about the company's future control and succession arrangements [2][3][4]. Company Impact - Following the family dispute news, Wahaha's e-commerce sales dropped from a daily range of 10,000-12,000 units to 5,000-7,500 units between July 14 and 15, with live streaming sessions and participants also decreasing sharply [3][4]. - The ongoing family conflict has led to a deterioration of the brand's image, which has been built on a strong "family culture" and national brand identity, thus undermining consumer trust [4][5]. - Analysts suggest that the management's focus on resolving family disputes may hinder Wahaha's strategic initiatives in product innovation, channel reform, and digital transformation [4][6]. Industry Impact - The family dispute's repercussions extend beyond Wahaha, potentially altering the competitive landscape of the entire beverage industry, as competitors may seize the opportunity to capture market share [5][6]. - Competitors like Nongfu Spring and China Resources Beverages have seen stock price increases, indicating a potential shift in market dynamics due to Wahaha's internal issues [5][6]. - The current sales season is critical, with competitors likely to intensify their marketing efforts, particularly in high-demand segments such as bottled water and functional beverages, which could further disadvantage Wahaha [6].