新能源浪潮迭起，岚图为何坚持做用户型科技企业？

Core Viewpoint - The automotive industry is undergoing a transformation towards user-centric technology companies, with a focus on listening to consumer needs and building strong relationships with users [1][6][10]. Group 1: User-Centric Approach - Lantu has positioned itself as a "user-centric technology company" since its inception, emphasizing the importance of user feedback in product development and service optimization [6][10]. - The company aims to create a community where users are seen as "insiders" rather than mere customers, fostering genuine relationships through sincere communication and practical actions [6][10][15]. Group 2: Product Development and Innovation - The newly launched Lantu FREE+ SUV represents the culmination of a four-year development process, incorporating 1.366 billion yuan in upgrades and 1366 functional enhancements, with 82 features leading in its class [10][12]. - The FREE+ is equipped with advanced technologies from Huawei, including the ADS4 driving system and HarmonyOS cockpit, bringing premium features to a more affordable price point [12][13]. Group 3: Long-Term Strategy - Lantu emphasizes a long-term approach, focusing on sustainable value creation rather than short-term sales spikes, with a target of 200,000 annual sales [13][15]. - The company is expanding its product matrix, moving from the initial FREE model to a diverse range of SUVs and MPVs, including the upcoming Lantu Zhi Yin, which will also feature Huawei's latest technologies [13][15]. Group 4: User Engagement and Community Building - Lantu aims to build lifelong relationships with users, viewing sales as a means to foster deeper connections rather than just a transactional goal [15][20]. - The company has implemented a "direct sales + ecological agency" model to enhance user trust and understanding of consumer needs, driving repeat purchases [15][17]. Group 5: Brand Evolution - Over five years, Lantu has transformed user satisfaction into deep brand loyalty, evolving from functional satisfaction to emotional attachment, encapsulated in the brand's new slogan [20].