Mei Ri Jing Ji Xin Wen·2025-07-17 11:34Core Viewpoint - Li Auto's first pure electric SUV, the Li Auto i8, has begun pre-orders with an expected price range of 350,000 to 400,000 yuan, aiming to fill a gap in the mid-large six-seat SUV market [2][7]. Group 1: Product Features and Specifications - The Li Auto i8 features a front and rear motor with maximum power outputs of 150 kW and 250 kW, respectively, and is equipped with a 5C ternary lithium battery pack [3]. - The vehicle has a power consumption of 13.4 kWh per 100 km and a maximum CLTC range of 720 km, with the ability to recharge 500 km of range in just 10 minutes [3]. - The interior design continues the family style, featuring a rear entertainment screen, small tables, a car refrigerator, heated seats in the third row, independent air conditioning vents, and a split sunroof [2]. Group 2: Market Strategy and Positioning - Li Auto aims to establish a direct sales model without the need for small deposits or launch events, similar to Tesla's approach [2]. - The i8 is targeted at family users, particularly in coastal areas with good electric vehicle infrastructure, and is positioned as a necessary upgrade for existing users of 150,000 to 250,000 yuan electric vehicles [7]. - The company plans to focus sales efforts in first and second-tier cities and coastal regions, without separating the sales networks for the i and L series [7]. Group 3: Charging Infrastructure Development - Li Auto has announced the completion of its "Nine Vertical and Nine Horizontal" high-speed supercharging network, with a total of 959 supercharging stations [3]. - As of July 15, 2025, the company has installed a total of 2,878 supercharging stations nationwide, with a goal of reaching 4,000 by the end of 2025 [6]. - The supercharging network aims to alleviate consumer concerns about charging convenience and is expected to surpass Tesla's network density in China [6][8]. Group 4: Stock Market Reaction - Following the announcement of the i8 pre-orders, Li Auto's stock price on the Hong Kong market rose by over 10%, reaching 123.7 HKD per share, with a gain of 9.37% at the time of reporting [3]. Group 5: Future Goals and Market Position - The launch of the i8 marks a strategic shift for Li Auto from focusing solely on extended-range electric vehicles (EREV) to diversifying its electric vehicle product lineup [8]. - The company aims to establish itself as a leading brand in the pure electric vehicle segment within three years, focusing on product, experience, and service improvements [8].