PubMatic(US:PUBM) GlobeNewswire News Roomยท2025-07-17 12:00Core Insights - PubMatic has launched an AI-powered Live Sports Marketplace that allows advertisers to target specific game moments in real-time across streaming platforms, enhancing the digital advertising supply chain for live sports [1][4][6] Group 1: Marketplace Launch and Partnerships - The Live Sports Marketplace has partnered with FanServ, providing access to premium inventory from major sports leagues including NBA, WNBA, MLB, NHL, and National Women's Soccer League, which is a significant step in expanding access to live sports inventory [2][4] - The partnership aims to redefine programmatic sports advertising by combining FanServ's sports expertise with PubMatic's event-level curation, enabling brands to engage fans at critical moments [3][4] Group 2: Market Demand and Performance - PubMatic's live sports activity has more than tripled in the first half of 2025 compared to the same period in 2024, indicating strong market demand for targeted live sports solutions [4] - The company has already surpassed its entire 2024 live sports activity within the first six months of 2025, positioning it to potentially double last year's performance [4] Group 3: Technological Innovations - The Live Sports Marketplace addresses issues in traditional programmatic sports buying, such as wasted impressions during low-engagement moments and the challenges of managing unpredictable viewership spikes [5][8] - The proprietary AI technology allows for event- and channel-level precision, enabling advertisers to target specific games and high-impact moments effectively [8] - The platform is designed for scalability and automation, providing flexibility for immediate manual adjustments and future automated processes [8] Group 4: Industry Trends - eMarketer projects that 114.1 million people will watch live sports digitally in 2025, compared to 82.0 million via traditional TV, highlighting the shift towards streaming and the need for precise ad delivery [7]