ONAR Signs Definitive Agreement to Acquire AI-Powered Marketing Intelligence Platform Retina.ai, Trusted by Unilever, Dollar Shave Club & More

Core Insights - ONAR Holding Corporation has signed a definitive agreement to acquire Retina.ai, an AI-powered marketing intelligence platform that enhances customer value prediction and marketing ROI [1][2] - The merger aims to integrate Retina.ai with ONAR's predictive analytics platform, Cortex, to provide real-time insights into customer profitability [2][3] Company Overview - ONAR is a marketing technology company focused on delivering integrated, AI-driven marketing services to drive revenue growth [6] - The company operates a network of performance-driven agencies and is actively seeking to acquire additional agencies to expand its network [6] Strategic Highlights - The integration of Retina.ai's platform with Cortex is expected to sharpen targeting capabilities and accelerate growth initiatives, ultimately enhancing long-term shareholder value [3] - Retina.ai's platform is already utilized by notable brands such as Unilever and Dollar Shave Club, indicating its credibility and effectiveness in the market [2][5] Technological Advancements - The acquisition will enhance ONAR's capabilities by adding deep-learning customer lifetime value (CLV) prediction, churn forecasting, and campaign-level ROI modeling [8] - The integration will unify first-party and third-party data, providing clients with actionable insights in a significantly reduced timeframe [8]