2025（第21届）中国广告论坛深度聚焦：三场高密度思想交锋，勾勒广告行业AI时代的未来轮廓

Group 1 - The forum, hosted by the China Advertising Association, focuses on the integration of AI, regional branding, and the cultural tourism industry, aiming to create an innovative exchange platform for advertising, branding, and cultural tourism [1][2] - The event highlights the potential of the advertising industry in technological innovation, brand building, and industrial integration, showcasing the strong computing power and cultural tourism resources of Hohhot [1][2] - Key industry representatives gathered to discuss the structural transformation and value reconstruction of the advertising industry, emphasizing the importance of advertising in enhancing consumer potential and brand value [2][3] Group 2 - Hohhot is presented as a city with dual attractions, showcasing a "billion-level dairy industry" and six major industrial clusters, including green agricultural products and new materials [2] - The forum introduced a new standard for brand development evaluation, marking a significant step in the standardization of the industry and providing a scientific basis for brand value assessment [4] - Discussions at the forum covered three core areas: new advertising language, AI empowerment in advertising, and the upgrade of cultural tourism branding, analyzing the transformative logic and future paths of the advertising industry under AI influence [4][10] Group 3 - The forum emphasized the role of advertising in fostering social trust and the importance of public service advertising in promoting integrity and friendliness within society [5] - Experts discussed the current state of AI applications in advertising, highlighting the need for specialized AI applications that complement advertising practices [6] - The integration of AI in marketing strategies was underscored, with companies like Yili leveraging AI to enhance consumer engagement and brand perception in the fragmented information landscape [7][9] Group 4 - The forum addressed the anxieties surrounding AI in marketing, discussing advancements in AI technology and its implications for advertising practices [8] - The afternoon sessions focused on the practical applications of generative AI and large model technologies in advertising, exploring themes such as intelligent creative generation and automated placement [10] - The discussions highlighted the shift in urban branding from physical space to cultural expression, emphasizing the role of advertising in modernizing city images and enhancing cultural tourism communication [10]