Core Insights - The 24th CBME International Baby, Maternity & Children Industry Expo was held in Shanghai from July 16 to July 18, showcasing Hengan Group's main baby pants brands, An'erle and Qimo, after several years of absence [1][3]. Group 1: Product Highlights - Hengan Group presented multiple star products and new offerings at the expo, with a focus on the upgraded Qimo Royal Cloud Soft series, which emphasizes user comfort and product quality [3]. - The upgrade of Qimo Royal Cloud Soft is based on deep insights into consumer needs, aiming to continuously innovate and produce high-quality diapers to meet the growing market demand for premium baby care products [3]. Group 2: Industry Engagement - The expo attracted over 3,200 exhibitors and more than 4,500 brands, with a significant turnout of global maternal and infant channel merchants and retail representatives engaging with Hengan's team [3]. - During the event, Hengan Group's adult care brands, An'er Kang and Bian Li Tuo, along with its baby care brands, An'erle and Qimo, participated in a signing ceremony with the China Aerospace Foundation, reinforcing their partnership [3][5]. Group 3: Awards and Recognition - Hengan Group received the 2025 CBME AWARDS Green Guardian Award for its outstanding performance at the expo, while its brand An'erle won the 2025 All-Domain Marketing Attraction Award, and Qimo received the 2025 Outstanding Brand Innovation Award [5]. - The partnership with the China Aerospace Foundation aligns with Hengan Group's commitment to product quality and excellence, reflecting a shared pursuit of high standards [5].
恒安纸尿裤荣膺“中国航天事业合作伙伴”