Core Insights - The 2024 Chinese online literature market is projected to reach a revenue scale of 49.55 billion yuan, reflecting a year-on-year growth of 29.37%, indicating strong resilience and broad market prospects [1][3]. Market Overview - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach 42.1 million, an increase of over 4.2 million works compared to 2023 [3]. - The user base for Chinese online literature is anticipated to grow to 638 million, representing a year-on-year increase of 16% [3]. Industry Characteristics - The development of Chinese online literature in 2024 is characterized by three main features: 1. Online literature has become a representative form of new mass art [3]. 2. New business models are promoting the development of a diversified value system within the industry [3]. 3. The integration of online literature with micro-short dramas is opening new pathways for industry transformation [3]. IP Adaptation and Content Development - The number of IP adaptations from online literature is projected to reach 83,250 works, marking a year-on-year growth of 14.55% [3]. - The report indicates that after a period of explosive growth, the IP adaptation sector is transitioning to a more rational development phase, with a focus on high-quality content and refined copyright management [3]. International Market Expansion - The overseas market revenue for Chinese online literature is expected to reach 4.815 billion yuan in 2024, showing a year-on-year growth of 10.68% [4]. - The total number of "going abroad" works from Chinese online literature, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [4]. - Southeast Asia has ranked as the top region for Chinese online literature exports for two consecutive years [4].
2024年中国网络文学市场营收规模达495.50亿元 增长势头强劲
Xin Hua She·2025-07-17 14:04