Can Retail Media be the Next Major Growth Driver for TTD After CTV?

Key Takeaways TTD is expanding in retail media, following CTV's success to drive growth. Partnerships with the likes of Walmart DSP and Target boost TTD's reach in retail media space. TTD's Kokai platform improves ROI with 24% lower cost per conversion and 20% lower cost per acquisition.The Trade Desk, Inc. (TTD) , one of the well-known names in the programmatic ad space, is betting big on the retail media space to boost its performance. For TTD, Connected TV (“CTV”) has emerged central to its growth stra ...