Guang Zhou Ri Bao·2025-07-17 15:09Core Insights - Meituan Medical Beauty launched the "Safe Beauty" project to enhance transparency and safety in the medical beauty industry, collaborating with the China Association of Plastic Surgery and upstream brands [1][2] - The project has developed an AIoT smart verification hardware system that allows consumers to trace product origins using QR codes, with over 7 million verification services provided across 100 cities by June 2025 [1][2] - The initiative is expanding into emerging markets, with verification demand in non-first-tier cities expected to quadruple by 2025 compared to 2024, indicating a growing trend in the medical beauty sector [2][3] Group 1 - The "Safe Beauty" project aims to provide consumers with a transparent and secure medical beauty experience through product traceability and verification [1][2] - Meituan Medical Beauty has upgraded its AIoT smart verification system, introducing portable versions and dynamic data monitoring screens to enhance product tracking [1][3] - The project has already installed over 4,000 smart verification devices in more than 2,000 medical beauty institutions nationwide [1] Group 2 - The collaboration with the Suzhou Health Commission aims to implement smart verification devices in all medical beauty institutions in the city, integrating verification into the rating system for these institutions [2] - Emerging markets are showing a significant increase in verification demand, with cities like Shijiazhuang and Guiyang leading in growth rates [2] - Meituan Medical Beauty plans to enhance its services by improving product traceability, transparent medication practices, and disclosing doctor qualifications [2][3] Group 3 - The company is working on displaying certified doctor information and linking it to their clinical performance, with over 9,000 doctors' credentials already showcased [3] - The technology for product authenticity verification is being enhanced, including the development of live-streaming medication capabilities [3] - Meituan Medical Beauty will introduce multi-modal interaction capabilities, allowing businesses to create personalized digital representations for user engagement [3]