SEGG Media Signs Global Partnership With Super League Kerala — Launching Sports.com App’s First Live Football Rights in Asia

Core Viewpoint - SEGG Media Corporation has entered a five-year commercial agreement with Super League Kerala, valued at over $11.6 million, marking its first official football league partnership in the Indian subcontinent [3][4]. Group 1: Partnership Details - The agreement establishes SEGG Media and its Sports.com super app as the exclusive global commercial and broadcast partner for SLK [4]. - Season 1 of SLK attracted nearly 13 million viewers, with Season 2 targeting a 25% increase in audience reach through Sports.com's streaming platform [4][9]. - The partnership will enable a tiered subscription model through Sports.com, allowing fans to engage with SLK matches in multiple languages and access real-time stats, fantasy integration, and on-demand replays [7]. Group 2: Strategic Importance - The partnership is seen as a validation of the Sports.com strategy, providing a high-growth product to launch the app in a market with a strong football culture [5]. - SEGG Media aims to leverage this partnership to expand its presence across India, Asia, and MENA, targeting the Keralite diaspora globally [12]. - The deal includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth [7]. Group 3: Company Background - SEGG Media Corporation operates a portfolio of digital assets, including Sports.com and Lottery.com, focusing on immersive fan engagement and ethical gaming [10]. - The Super League Kerala is designed to elevate the football culture of Kerala, aiming to create a professional football ecosystem and inspire the next generation of footballers [8][9].