SEGG Media Signs Global Partnership With Super League Kerala — Launching Sports.com App's First Live Football Rights in Asia

Core Insights - SEGG Media Corporation has entered a five-year commercial agreement with Super League Kerala (SLK), valued at over $11.6 million, marking its first official football league partnership in the Indian subcontinent [2][3] - The partnership positions SEGG Media and its Sports.com super app as the exclusive global commercial and broadcast partner for SLK, aiming to enhance audience reach and monetization strategies [3][6] Company Overview - SEGG Media is a technology company focused on transforming the intersection of sports, entertainment, and gaming, operating under NASDAQ: SEGG and LTRYW [2][11] - The company aims to redefine audience interaction with content through immersive fan engagement and AI-driven experiences [11] Partnership Details - The agreement includes exclusive international streaming rights, integrated gaming and fan engagement products, and global sponsorship rights, targeting the Keralite diaspora in various regions [7][6] - Season 1 of SLK attracted nearly 13 million viewers, with Season 2 targeting a 25% increase in audience reach through Sports.com's streaming platform [3][10] Strategic Importance - The partnership is seen as a validation of the Sports.com strategy, providing a high-growth product in a region with a strong football culture [4][5] - The deal allows for a tiered subscription model, enabling fans to engage with SLK matches in multiple languages and access real-time stats and on-demand replays [6][10]