浙江茶叶出口形势喜人 瞄准品牌与多元拓出海路径

Core Viewpoint - Zhejiang Province is accelerating the development of its tea industry with a focus on high-quality exports, aiming to enhance its global market presence and diversify its product offerings [1][2]. Group 1: Export Performance - From January to May this year, Zhejiang's tea export value and volume both increased by over 20% year-on-year [1]. - The province's tea exports are primarily green tea varieties such as Zhu tea and Mei tea, with an expected export volume of 156,000 tons and an export value of $470 million in 2024 [1]. Group 2: Strategic Initiatives - Zhejiang plans to establish group standards for Zhu tea and Mei tea, enhancing quality control from cultivation to processing, and promoting international certification [2]. - The province aims to strengthen its export brand by promoting high-quality green tea globally and supporting tea companies in participating in international agricultural exhibitions [2]. - Efforts will be made to develop new tea products that meet international consumer demands, including tea foods and new-style tea drinks, to create a product system that integrates traditional and innovative tea offerings [2].