Group 1 - The "cooling economy" is rapidly gaining traction due to recent high temperatures, with cooling apparel becoming a top choice for consumers [1] - In Jiaxing, a clothing store reported over 800 items shipped in a single morning, highlighting the demand for summer knitwear made from breathable materials [1] - Summer knitwear is breaking seasonal consumption barriers, with new lightweight and breathable products being favored by young women [1][2] Group 2 - A company introduced a summer collection featuring garments made from over 80% mulberry silk and around 18% cashmere, emphasizing lightweight and comfort [2] - Advanced technologies such as AI design systems and 3D seamless knitting are being widely adopted in fabric development and production processes [2] - The "NIX cooling smart clothing" has gained popularity online, capable of reducing perceived temperature significantly [2][3] Group 3 - The NIX smart vest incorporates cooling materials that can effectively lower body temperature through a physical state change at specified temperatures [3] - This innovative clothing has already been mass-produced and is being utilized in outdoor high-temperature work environments [4] - The combination of design updates and technological innovation is transforming the Zhejiang apparel industry, shifting from off-season to peak season [4]
高温催热“清凉经济” 浙江服装业开启“夏日限定”
Zhong Guo Xin Wen Wang·2025-07-17 16:19