Peacock hiking streaming prices again— but will test cheaper $8 tier

Pricing Changes - Peacock will increase the price of its ad-supported premium plan to $10.99 per month and the premium plus plan to $16.99 per month, effective July 23 [1][4] - This price increase follows a previous $2 rise implemented before the Olympic Games in Paris last year [4] New Tier Introduction - Peacock will test a new "Select" tier aimed at TV enthusiasts, which will feature current seasons of shows on NBC and Bravo, along with a selection of library titles, priced at $7.99 per month [2] Subscriber Growth - Peacock reported a total of 41 million paid subscribers in the first quarter, an increase from 36 million at the end of the previous year [5]