Core Viewpoint - The article discusses Jiangsu Province's targeted subsidy policy aimed at boosting cultural, sports, and tourism consumption, emphasizing the importance of industry integration and innovation to sustain market growth [1][2]. Group 1: Policy Implementation - Jiangsu Province has released its first batch of subsidy projects for 2025, focusing on precise performance standards that prioritize both consumption scale and the depth of industry integration [1]. - The subsidy policy encourages collaboration among cultural, sports, and tourism sectors, moving away from isolated efforts to a more coordinated approach [1][2]. Group 2: Market Demand and Consumer Behavior - Current consumer preferences have shifted towards complex experiences that combine culture, entertainment, and consumption, prompting the province to target cross-industry integration projects [1]. - The design of the subsidy policy is demand-driven, aiming to reward businesses that actively engage in innovative and collaborative practices [1]. Group 3: Systematic Support and Long-term Value - The subsidy framework is based on a collaborative mechanism involving government guidance, enterprise leadership, and social participation, ensuring smooth connections across the industry chain [2]. - The policy balances short-term incentives with long-term brand and cultural value development, encouraging businesses to focus on quality and cultural depth rather than quick profits [2].
政策“吹风”引领市场“追风”
Xin Hua Ri Bao·2025-07-17 20:33