Di Yi Cai Jing·2025-07-18 00:53Group 1 - The Chinese Ministry of Finance and the State Taxation Administration announced a change in the consumption tax policy for ultra-luxury cars, lowering the retail price threshold from 1.3 million yuan to 900,000 yuan [1][2] - The new policy will take effect on July 20, 2025, and will include various types of vehicles, such as pure electric and fuel cell cars, expanding the scope of the consumption tax [1] - In the first half of 2025, sales of ultra-luxury cars priced above 1.017 million yuan fell by 49%, with traditional fuel vehicles making up nearly 90% of sales, indicating a heavy reliance on this segment [1][2] Group 2 - Major brands in the ultra-luxury car market, such as Mercedes-Benz, Land Rover, and Porsche, will face direct pressure from the policy adjustment, with Mercedes-Benz holding a 48% market share [2] - The previous consumption tax threshold was based on a new car price of 1.3 million yuan, and the adjustment will primarily affect vehicles priced between 1.017 million and 1.469 million yuan [2] - The adjustment is expected to increase consumer costs by several tens of thousands of yuan, potentially leading price-sensitive consumers to delay purchases or shift to lower-priced models [2] Group 3 - There have been significant discounts on certain ultra-luxury models, such as those from Porsche and Maserati, indicating market adjustments in response to the new tax policy [3] - Several domestic brands have targeted the million-yuan luxury car market, launching new products like BYD's Yangwang U8 and Hongqi's Jin Kuihua Guo Ya, although these models have yet to gain significant market traction [3]