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发挥增量市场价值,促进新兴服务业更好更快发展
Zhong Guo Jing Ji Wang·2025-07-18 01:04

Core Insights - The core viewpoint emphasizes the importance of strengthening domestic circulation as a strategic move for stable economic growth, particularly through the development of the emerging service sector, exemplified by instant services like food delivery and retail [1] Group 1: Market Dynamics - The instant service sector is gaining attention, with major platforms like Taobao, Meituan, and JD investing heavily in this emerging market, indicating its significant potential and unique value [1] - Instant services cater to consumer demands for convenience, creating a new incremental consumption market that drives overall consumption growth [1][2] - The rapid growth of non-food orders, exceeding 13 million within three days of a promotional campaign, highlights the sector's ability to convert fleeting consumer demands into actual purchases, thus becoming a new growth point for resident consumption [2] Group 2: Empowering Traditional Businesses - Instant services are crucial for empowering traditional brick-and-mortar businesses by expanding their customer reach beyond geographical limitations through partnerships with platform companies [3] - The introduction of subsidies by platforms has attracted a large number of consumers, significantly increasing online orders for various types of businesses, including both food and non-food retailers [3] - Platforms provide digital solutions to enhance operational efficiency for traditional businesses, helping them optimize inventory management and reduce operational costs, thus creating new growth opportunities [3] Group 3: Industry Evolution - The rapid development of the instant service sector is leading to the emergence of an industry internet ecosystem that includes platforms, merchants, delivery personnel, consumers, and logistics service providers, showcasing vast market potential [4] - The activation of consumer demand through subsidies is attracting more merchants, enriching product and service offerings, and enhancing consumer experiences, ultimately driving the rapid development of instant e-commerce services [4] Group 4: Challenges and Solutions - Despite the rapid growth, challenges such as unhealthy competition and pressure on profit margins due to excessive reliance on subsidies need to be addressed for sustainable market development [5] - The design of subsidy rules is critical to avoid detrimental competition and ensure fair profit margins for merchants, while also providing genuine benefits to consumers [5] - Platforms should shift their focus from mere subsidies to enhancing service quality and optimizing supply chains to ensure the long-term health and sustainability of the instant service sector [5][6]