2025年中国牛肉干行业政策汇总、市场规模、竞争格局及发展趋势研判：企业区域分布特征明显[图]

Overview - The beef jerky market in China is experiencing significant growth due to rising consumer demand for high-protein, low-fat, and convenient snacks, particularly in first-tier and some second-tier cities [1][10] - The market size of the beef jerky industry in China is projected to reach 7.2 billion yuan in 2024, representing a year-on-year growth of 22.42% [1][10] Industry Background - Beef jerky is made primarily from beef through various processing methods such as marinating, drying, and baking, retaining nutritional value while being easy to store and carry [1] - The industry is supported by a robust supply chain, including raw material suppliers, production equipment manufacturers, and various sales channels [6] Market Demand - The demand for high-quality and healthy beef jerky is increasing, driven by consumer preferences for nutritious snacks [1][10] - The market is also expanding in lower-tier cities and rural areas as consumer spending increases [1][10] Regulatory Environment - The Chinese government has implemented a series of policies to ensure food safety and quality in the beef jerky industry, promoting a shift towards standardized and high-quality production [4] Supply Chain Dynamics - The upstream of the beef jerky industry includes suppliers of beef, seasonings, and production equipment, while the downstream consists of various retail channels such as supermarkets, convenience stores, and e-commerce platforms [6] Production Capacity - As of 2024, China is expected to have a cattle inventory of approximately 100.465 million heads, with beef production reaching 7.7909 million tons, ensuring a steady supply of raw materials for the beef jerky industry [8] Competitive Landscape - The beef jerky industry in China is characterized by a fragmented market with numerous small to medium-sized enterprises, primarily located in beef-producing provinces such as Inner Mongolia, Hebei, and Sichuan [12][13] - Major companies in the industry include Sichuan Zhangfei Beef Co., Inner Mongolia Mengdu Sheep Industry Co., and Hangzhou Lusheng Group, among others [17][19] Future Trends - The beef jerky industry is expected to focus on health attributes, with companies likely to adopt low-salt recipes and natural ingredients while innovating with new flavors and product forms to meet diverse consumer preferences [21]