“浙样巴塘”落户杭州

Core Viewpoint - The establishment of the "Zheyang Batang" special agricultural products pavilion in Hangzhou marks a significant step in promoting the unique flavors of Batang County, Sichuan, to a broader market, overcoming geographical and logistical challenges [2][3] Group 1: Product and Market Development - The "Zheyang Batang" brand showcases high-quality plateau specialties such as barley, yak meat, chili peppers, and walnuts, which are cultivated in Batang's unique climate [2] - The collaboration between Batang County government and Zhejiang enterprises has led to the creation of a supply chain for specialty agricultural and pastoral products [3] - The pavilion aims to provide a direct sales channel to the Hangzhou market, enhancing the visibility and accessibility of Batang's products [3] Group 2: Collaborative Model - The initiative employs an innovative model of "government guidance + state-owned enterprise support + media empowerment + university innovation" to drive consumption assistance [3] - Hangzhou Daily Newspaper Group utilizes its multimedia platform to highlight Batang's cultural heritage and ecological value [3] - Zhejiang University of Science and Technology's design team integrates Batang's cultural elements into the store design, creating an appealing atmosphere that combines Tibetan style with modern aesthetics [3] Group 3: Future Plans and Strategies - Future strategies include exploring innovative models such as "online live streaming + offline experiences" and "cultural tourism integration + agricultural product exhibitions" to enhance brand influence and market competitiveness [3] - The goal is to increase awareness and engagement with Batang's products among consumers in Zhejiang and across the nation [3]