Jin Tou Wang·2025-07-18 03:29Group 1 - TikTok Shop's mid-year promotion in the U.S. has seen explosive growth, with record-breaking performance across various metrics [1] - The self-operated brand POP MART achieved a single-day live broadcast GMV of over $5 million, setting a new record for live streaming in the U.S. [2] - The beauty tool brand TYMO, in collaboration with Cardi B, experienced a 183% increase in short video engagement and over 200% growth in live broadcast GMV [2] Group 2 - The content ecosystem is driving significant growth in four key categories, with novelty toys leading at nearly 240% growth, while fitness equipment and furniture categories also exceeded 130% [4] - The fully managed model has shown strong growth potential, with overall GMV for trending products increasing by over 200% [6] - The mid-year promotion is entering its final explosive week, with expectations for merchants to continue breaking records [9]