线下角力：中药企业加码门店布局 连锁药店收缩转型 | 中药大健康赛道迭变

Group 1 - The offline channels in the pharmaceutical and health industry have undergone significant changes due to industry policies, demographic shifts, and changing consumer habits, with traditional chain pharmacies reducing store numbers and transitioning to diversified operations [1] - Chinese medicine production companies are increasingly focusing on the health sector, with a notable rise in the importance of health products, as market entry barriers for these products are lower compared to pharmaceuticals [1] - Chain pharmacies are adopting a mixed business model, integrating health food sales alongside traditional products, which is seen as a growth opportunity [1] Group 2 - Yabao Pharmaceutical plans to invest over 100 million yuan to establish 500 Yabao Life Halls, targeting the elderly demographic and combining physical stores with online promotions [2] - Yabao Life Halls have rapidly expanded, with over 3,000 locations currently and plans to reach 5,000 by the end of the year, with low initial investment costs for franchisees [2] - Guangyuyuan has launched a plan to expand its store count from approximately 500 to 1,000, focusing on health products like medicinal wine and herbal teas [4] Group 3 - Chain pharmacies are experiencing a contraction phase, with major players like Dazhenlin and Laobaixing closing over 1,000 stores due to poor performance [6] - The number of retail pharmacies is projected to decline significantly, with an expected closure of 14,114 stores in 2024, indicating a turning point in the industry [6] - Many pharmacies are reducing their operational space and shifting focus to health food products, reflecting a strategic pivot in response to changing consumer purchasing behaviors [7][9] Group 4 - The sale of health food products in pharmacies is still in the exploratory phase, with staff often lacking knowledge about these products, which hinders sales [10] - Several chain pharmacies view health food products as a key area for future transformation, with some adjusting their business scope to include food sales [12][13]