第三届中国国际（佛山）预制菜产业大会在顺德盛大启动

Core Viewpoint - The third China International (Foshan) Prepared Dishes Industry Conference was launched in Shunde, highlighting the growth and opportunities in the prepared dishes sector, which is projected to reach a market size of 485 billion yuan in 2024, reflecting a year-on-year growth of 34.2% [9][10]. Industry Development - The conference attracted over 300 participants, including representatives from various agricultural departments and suppliers, to discuss new opportunities in the industry [4][5]. - The Guangdong (Foshan) Prepared Dishes Expo will be held concurrently, featuring over 20,000 square meters of exhibition space and more than 200 participating companies, showcasing the vibrant landscape of the prepared dishes industry [5][6]. - The prepared dishes industry connects agricultural production with consumer dining, serving as a "wealth chain" for farmers and a new avenue for manufacturing development [7][8]. Market Trends - The prepared dishes market in China is transitioning from chaotic growth to rational and high-quality competition, driven by policy regulations, supply chain upgrades, and globalization [10]. - By mid-2025, the Guangdong prepared dishes industry is expected to exceed 96 billion yuan, accounting for 13.7% of the national market, with a year-on-year growth rate of over 28% [36][37]. Technological Integration - The industry is leveraging traditional culinary skills combined with new technologies to enhance production efficiency and maintain food quality, such as ultra-low temperature preservation techniques [46][48]. - The establishment of the first provincial-level prepared dishes industry research institute in Guangdong is facilitating innovation and technological breakthroughs [46]. Global Expansion - In 2024, Guangdong's prepared dishes exports are projected to reach 31.7 billion yuan, covering six continents, with local delicacies becoming popular among overseas Chinese communities [49][51]. - The industry is recognized as a key driver of agricultural modernization and rural revitalization, with significant potential for international market penetration [35][62]. Marketing Innovations - New marketing platforms like Xiaohongshu and Benlai Life are being utilized to enhance consumer engagement and brand recognition in the prepared dishes sector [78][85]. - The industry is encouraged to shift from product-focused marketing to brand-oriented strategies to achieve sustainable growth [84][86].