2025二季度出海品牌社媒影响力榜单发布

Core Insights - The BrandOS Social Media Influence Ranking for Q2 2025 highlights four major trends in the overseas brand social media influence of Chinese companies, emphasizing the increasing activity and adaptability of Chinese brands in the international market [1][2]. Group 1: Trends in Brand Communication - Virtual spaces are emerging as new arenas for brand communication, with global social media platforms accelerating the commercialization of AR/VR technologies, transforming user interaction from "one-way display" to "two-way participation" [1]. - AI tools are becoming modular, enhancing content creation efficiency by lowering the barriers for brands to create content and improving cross-market communication effectiveness [1][2]. - Community interaction is deepening, fostering emotional connections between brands and users as social platforms focus on cultivating community ecosystems [1]. Group 2: Search Intelligence and Globalization Support - Search functionalities are evolving from "keyword matching" to "semantic understanding," with platforms using AI algorithms to proactively identify user needs [2]. - The ranking serves as a non-commercial data reference specifically focused on the performance of Chinese brands on overseas social media, aiding companies in optimizing their communication strategies and enhancing international influence [2]. - Starting in 2025, the BrandOS ranking will undergo systematic upgrades, covering eight key industries including consumer electronics, automotive, home appliances, new energy, and intelligent manufacturing [2].