Qi Lu Wan Bao·2025-07-18 09:17Core Viewpoint - The article emphasizes the increasing complexity of financial markets and the rising risks of financial fraud, highlighting the proactive measures taken by Minsheng Bank's Jinan Zhangzhuang Road branch to enhance financial risk awareness among enterprises and protect consumer rights [1][3]. Group 1: Financial Risk Awareness Initiatives - Minsheng Bank's Jinan Zhangzhuang Road branch has launched a campaign named "Golden Horn" to promote financial consumer protection within enterprises, aiming to establish a robust financial safety net [1][3]. - The branch conducted in-depth research to tailor precise promotional strategies, identifying common financial risks faced by corporate employees, such as fake invoices and account information leaks for finance staff, and telecom fraud for general employees [1][3][4]. Group 2: Innovative Engagement Strategies - To enhance employee participation, the branch employed diverse and innovative methods, including financial knowledge classes and interactive quizzes, to make learning about financial risks more engaging [2][4][5]. - The branch utilized real-life case studies and video materials to illustrate the tactics used by fraudsters, thereby providing employees with a clearer understanding of potential threats [2][4]. Group 3: Personalized Consultation Services - A dedicated consultation area was set up during the events to offer one-on-one financial advice, addressing individual queries related to investment products, credit card rates, and personal credit maintenance [2][5]. - Employees reported gaining a clearer understanding of financial matters through these consultations, which encouraged them to approach financial activities with greater caution [5]. Group 4: Future Plans - Minsheng Bank plans to continue developing the "Golden Horn" brand and collaborate with local industrial parks to launch a "Consumer Protection Service Month," aiming to extend their services to more enterprises through a combination of online and offline efforts [3][5].