Qi Lu Wan Bao·2025-07-18 09:17Core Viewpoint - The article highlights the proactive efforts of Minsheng Bank's Jinan Licheng Branch in promoting financial literacy and consumer rights protection through the "Blow the Whistle on Consumer Protection" campaign, aimed at enhancing public awareness of financial risks and knowledge [1][4]. Group 1: Campaign Overview - The campaign involved organizing a financial knowledge dissemination event in community and commercial areas, where staff set up consultation booths and distributed informative brochures [1][3]. - The event focused on critical issues such as preventing telecom and online fraud, identifying illegal fundraising traps, safeguarding personal financial information, rational investment, and maintaining good credit records [3]. Group 2: Target Audience and Engagement - Special attention was given to the elderly, a demographic particularly vulnerable to financial risks, with tailored services provided to help them navigate mobile banking and recognize common scams [3]. - Over 50 brochures were distributed during the event, effectively raising financial knowledge and risk awareness among the public, which received positive feedback from local residents [3]. Group 3: Future Initiatives - The campaign is part of Minsheng Bank's ongoing commitment to consumer rights protection, with plans to innovate promotional methods and expand outreach to further educate the public on financial risk identification and self-protection [4].