Qi Lu Wan Bao·2025-07-18 09:24Core Viewpoint - The Minsheng Bank Jinan High-tech Branch is actively promoting a campaign to enhance public awareness of financial risk prevention, focusing on illegal financial activities and improving self-protection capabilities among the public [1][2] Group 1: Campaign Overview - The campaign is part of the 2025 initiative to prevent illegal financial activities, utilizing both online and offline channels to reach a wider audience [1] - Innovative promotional methods include the establishment of a "Non-Fraud Classroom" on social media platforms, where original content on topics like "pension fraud" and "virtual asset risks" is shared [1][2] - Offline activities involve community engagement through financial knowledge micro-salons and quiz competitions to help the public identify illegal financial activities [1] Group 2: Target Audience and Education - The campaign specifically targets vulnerable groups, such as the elderly, by exposing scams related to "reverse mortgages," "investment in retirement apartments," and "selling pension products" [2] - For the youth, the initiative includes educational outreach in schools to promote basic financial knowledge and raise awareness about "campus loans" and "part-time job traps" [2] - The campaign also addresses risks associated with new financial forms like virtual currencies and blockchain technology, aiming to enhance public risk recognition abilities [2] Group 3: Employee Training and Future Plans - All employees of the Minsheng Bank Jinan High-tech Branch participate in specialized training and knowledge competitions to strengthen compliance awareness and risk prevention capabilities [2] - The bank plans to establish a long-term promotional mechanism, optimize online content, and deepen targeted educational efforts while collaborating with law enforcement and market regulation departments [2]