接“荔”帮扶，潮南雷岭镇喜提“百万”订单 | 驻在千镇万村⑯

Core Viewpoint - The article highlights the successful efforts of the support team in promoting the sales of lychees in Leiling Town, Shantou City, which has significantly benefited local farmers and contributed to the high-quality development of the lychee industry [5][8]. Group 1: Sales Support and Farmer Assistance - The support team prioritized purchasing lychees from impoverished households and families in need, addressing their immediate challenges [10][11]. - The team implemented a "zero markup" direct sales model, purchasing lychees at nearly double the market price, which maximized farmers' profits [18][19]. - The total procurement volume reached approximately 1 million pounds, alleviating the sales pressure on farmers [33]. Group 2: Community Engagement and Economic Impact - The support team organized sales events, directly selling over 50,000 pounds of lychees, generating around 500,000 yuan in consumer support, and increasing farmers' income by about 100,000 yuan [36][37]. - Local community members actively participated in sorting and packaging, contributing to their income while supporting the sales efforts [22][21]. Group 3: Brand Development and Marketing - The support team collaborated with local government to enhance the branding of Leiling lychees, including launching a cultural tourism season to showcase the product [41][43]. - The team initiated a campaign to create a brand logo and image for Leiling lychees, successfully promoting them on national media platforms [45][46].