中国工程院院士金征宇：预制菜必须解决安全、好吃两大痛点

Core Viewpoint - The pre-prepared food industry in China is at a critical juncture, driven by policy incentives and market demand, requiring a focus on "specialization, quality, and intelligence" to build a trillion-yuan industry system with Chinese characteristics [13][62]. Industry Development - The pre-prepared food industry was included in the central government's No. 1 document for the first time in 2023, indicating a rapid development phase, with expectations to exceed one trillion yuan by 2026 [20][21]. - The industry chain includes upstream raw materials (meat products, fruits, vegetables, grains, oils, and seasonings), midstream brands and companies, and downstream channels covering both B2B and B2C markets [22][24]. Market Dynamics - The current market structure shows a fragmented landscape with a concentration rate of less than 10%, indicating significant market potential but also challenges in standardization and scalability [25][26]. - Food safety is expected to become a core competitive advantage, with the need for strict production standards and accountability compared to less regulated takeaway options [28][39]. Challenges and Opportunities - The industry faces high raw material costs and cold chain logistics, which account for 25% of total costs, impacting competitiveness and profit margins [42]. - Over 50% of consumers report issues with freshness and quality, highlighting the need for improved industry standards and practices [48][50]. Technological Innovations - The introduction of blockchain technology for traceability and the use of AI for optimizing meal preparation and nutritional data are recommended to enhance consumer trust and production efficiency [58][59]. - Companies are encouraged to develop differentiated products based on traditional culinary cultures and modern food technology to address taste and quality concerns [54][56]. Future Directions - The pre-prepared food sector is positioned to bridge agricultural modernization and consumer upgrading, with a focus on creating a robust regulatory framework and fostering collaboration between government and enterprises [15][64].