4亿人次享补贴、销售额超2.9万亿！京东一体化服务助力以旧换新高效落地

Core Insights - The Chinese government has emphasized the importance of high-quality completion of the "14th Five-Year Plan," with a focus on the successful implementation of the old-for-new policy in the home appliance sector [1][2] - The old-for-new policy has led to significant sales growth, with over 2.9 trillion yuan in sales generated and approximately 400 million people benefiting from subsidies [1] - JD.com has actively responded to the policy, enhancing its service capabilities and expanding its coverage to support the old-for-new initiative across various product categories [1][2] Group 1: Policy Impact - The old-for-new policy has maintained double-digit growth in retail sales of home appliances since September of the previous year [1] - The policy has been further strengthened and expanded in 2023, contributing to the overall economic growth and consumer spending [1][2] Group 2: JD.com's Initiatives - JD.com has introduced a comprehensive "three exemptions and four unlimited" service model to enhance consumer experience, including free pickup, disassembly, and transportation of old appliances [2] - The company has achieved nationwide coverage for integrated service capabilities for major appliance categories, reducing service visits from multiple to just 1-2 [2] - JD.com has established six recycling centers across the country, covering over 60 subcategories, which improves user benefits and reduces reverse logistics costs [2] Group 3: Digital Innovation - JD.com has implemented a digital model for recycling, allowing for traceable and transparent operations throughout the entire process [2] - Consumers can track service progress and the status of their old appliances, ensuring compliance and transparency in the recycling process [2] Group 4: Future Outlook - The ongoing release of benefits from the old-for-new policy, combined with innovative service models from companies like JD.com, is expected to unlock greater potential for consumer engagement and contribute to high-quality economic growth [2]