市场监管总局召开2025年直播带货食品安全行政指导会

Core Viewpoint - The State Administration for Market Regulation (SAMR) emphasizes the importance of food safety in the rapidly growing live-streaming e-commerce sector, highlighting issues such as false advertising and counterfeit products [1][2]. Group 1: Meeting Outcomes - The SAMR held a meeting on July 18, 2023, to address food safety in live-streaming e-commerce, urging platforms and influencers to prioritize food safety [1]. - A recent special inspection revealed that some food products and agricultural products exceeded permissible limits for food additives and pesticide residues, necessitating immediate attention [1]. - The meeting called for strict implementation of food safety responsibilities and risk control measures in response to inspection findings [1]. Group 2: Recommendations for Industry - Companies in the live-streaming e-commerce sector must establish a strong food safety awareness and treat it as a critical aspect of their business development [1]. - The SAMR encourages platforms to enhance the internal motivation and market vitality of their operators, optimizing resource allocation to support businesses that ensure product quality and food safety [1]. - The SAMR plans to strengthen policy guidance and institutional development to promote accountability among platforms and operators, aiming for improved quality safety awareness and management practices [2].