Core Viewpoint - The China Construction Bank Shandong Branch has actively engaged in a series of activities aimed at preventing illegal financial activities and promoting financial knowledge, achieving positive results in protecting consumer rights and enhancing financial awareness [1][3]. Group 1: Activities and Themes - The bank organized activities around themes such as "Protecting Financial Security," "Guarding Key Groups," and "Resisting Illegal Intermediaries," utilizing both online and offline channels to educate consumers [1][3]. - A total of 799 branches participated in the campaign, creating a strong promotional atmosphere through various media, including LED displays and electronic posters [1][3]. Group 2: Targeted Outreach - The bank adopted a "teaching according to material" approach, tailoring its outreach efforts to different demographics based on cultural levels, age, and occupational characteristics [3]. - Activities included setting up promotional stations in crowded areas and conducting lectures and consultations to analyze the risks of illegal financial activities [3]. Group 3: Employee Training and Compliance - The bank emphasized the importance of employee behavior and product suitability management, providing specialized training to ensure compliance with appropriate sales practices [5]. - There is a focus on preventing misleading sales practices and ensuring that employees understand clients' financial situations and risk tolerances [5]. Group 4: Long-term Strategy - The bank plans to establish a long-term educational mechanism to innovate promotional methods and enhance service quality, aiming for regular and standardized public outreach [5].
建行山东省分行：防范非法金融活动 守护群众财产安全