Di Yi Cai Jing·2025-07-18 12:44Group 1 - The recent subsidy war in the food delivery industry has intensified, with platforms like Ele.me, Meituan, and JD.com being urged by the market regulator to comply with relevant laws and promote healthy competition [2][3] - Consumers have benefited from significant discounts during the subsidy war, leading to increased order volumes, but there are concerns about waste and the long-term sustainability of such practices for merchants [2][4] - Merchants have expressed that the current subsidy war is harmful, with many feeling pressured to participate despite incurring losses, raising concerns about the industry's ability to return to normalcy after the subsidies end [6][7] Group 2 - Industry leaders have criticized the subsidy war as a form of unhealthy competition, with calls for a more rational approach to promotions and pricing [3][4] - The short-term surge in orders has created operational pressures for merchants, particularly smaller ones, who face increased costs and potential declines in service quality [7][8] - Analysts suggest that while the current data shows impressive order growth, the long-term focus should shift from capital-intensive subsidies to creating sustainable value through improved efficiency and customer retention [8]