创新破局！2025年上半年广州会展提质增效显活力，稳居全国第二

Core Insights - Guangzhou's exhibition industry has achieved historical highs in the first half of the year, with 155 trade exhibitions covering 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1][2] - The industry is integrating into both domestic and international markets, supporting foreign trade enterprises and contributing to the construction of a modern industrial system [1][2] Group 1: Exhibition Growth and Impact - The exhibition sector in Guangzhou is driven by high-quality projects, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [2][4] - Major exhibitions like the Canton Fair and the South China Dental Expo have expanded their influence, with the latter's area increasing by 41% year-on-year, making it the second largest in its category globally [4][6] - The number of attendees at key exhibitions has surged, reflecting the industry's vitality, with events like the Canton Fair attracting buyers from 219 countries and regions [4][5] Group 2: Innovation and Quality Enhancement - The exhibition industry is focusing on innovation to enhance quality, with initiatives such as scene-based innovations and standardized exhibition solutions [5][6] - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and optimized exhibition flow, while the International Future Packaging Expo introduced a "move-in ready" exhibition model [5][6] - The global lighting industry exhibition has created immersive environments to showcase cutting-edge lighting technologies, reinforcing its role as a leader in industry development [6] Group 3: Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming platforms for global resource aggregation, with significant increases in attendance, such as a 142% rise at the International Logistics Equipment and Technology Expo [7][9] - The South China Printing and Packaging Expo has established a comprehensive ecosystem from design to application, enhancing cross-sector procurement efficiency [7][9] - The tourism exhibition has successfully integrated cultural and tourism industries, attracting over 200,000 visitors and expanding its international participation [9][11] Group 4: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and collaborative efforts with industry associations and leading enterprises [11] - The city aims to deepen the integration of exhibitions with upstream and downstream industries, leveraging the multiplier effect of the exhibition economy to strengthen its competitive position [11]