Zheng Quan Zhi Xing·2025-07-18 16:24Core Viewpoint - The announcement presents the preliminary financial data for Great Wall Motor Company Limited for the first half of 2025, highlighting both revenue growth and a decline in net profit due to increased investments in new products and marketing strategies [2][3]. Financial Performance Summary - Total operating revenue for the reporting period reached RMB 923.67 billion, reflecting a year-on-year increase of 1.03% compared to RMB 914.29 billion in the same period last year [3]. - Operating profit decreased to RMB 68.62 billion, down 15.35% from RMB 81.34 billion in the previous year [3]. - Total profit amounted to RMB 70.04 billion, a decline of 15.22% from RMB 82.89 billion year-on-year [3]. - Net profit for the period was RMB 63.37 billion, representing a decrease of 10.21% from RMB 70.79 billion in the same period last year [3]. - The net profit attributable to shareholders after excluding non-recurring gains and losses was RMB 35.82 billion, down 36.38% from RMB 56.51 billion year-on-year [3]. - Basic earnings per share were RMB 0.74, a decrease of 10.84% from RMB 0.83 in the previous year [3]. Financial Position Summary - Total assets at the end of the reporting period were RMB 2,224.48 billion, an increase of 2.17% from RMB 2,172.66 billion at the beginning of the period [3]. - Total liabilities decreased slightly to RMB 1,380.01 billion, down 0.52% from RMB 1,382.70 billion [3]. - The equity attributable to shareholders remained stable, with a slight increase in share capital to 85.59 billion shares [3]. Operational Insights - The company has initiated a new product cycle, leading to an increase in sales and operating revenue year-on-year [3]. - There has been a focus on building direct user channels and enhancing brand promotion for new models and technologies, which has resulted in increased expenditures impacting net profit [3].