Roku Set For Q2 Spotlight As Ad Resilience, Frndly Boost, Amazon Deal Fuel Investor Optimism

Connected TV is poised to become one of the fastest-growing advertising channels in the coming years, with Roku, Inc. ROKU well-positioned to benefit from the ongoing shift in ad spending from traditional linear TV to streaming platforms.Against this backdrop, Roku's recent momentum and strategic positioning have prompted optimism ahead of its upcoming second-quarter earnings release on Thursday, July 31.JPMorgan analyst Cory A Carpenter reiterated the Overweight rating on Roku, raising the price forecast f ...