奥雅股份：加速发力IP业务补全商业版图核心拼图

Core Insights - The company views IP as the most critical piece of its business strategy, aiming to leverage the emotional value economy for a sustained content creation boom over the next 10-20 years [1][2][3] - The strategic framework focuses on "Creative Design + Family Tourism" as dual main businesses and "AI + IP" as dual engines for growth, with a goal to become a leading asset value service provider and family tourism brand operator in China by 2025 [1][2] Business Transformation - The company has completed an initial phase of business transformation, with the landscape design business's share decreasing from 83.85% in 2020 to 52.16% in 2024, while the family tourism and creative design sectors have risen to 40.37% [1] - The transformation is driven by a keen awareness of consumer trends and customer experiences, aiming to expand opportunities through continuous upgrades [2] IP Development - The company is actively promoting independent IP operations, having established a subsidiary, Yueqi Culture, focused on IP and derivative product incubation, development, authorization, and commercialization [3] - The launch of the Luo Jia Sen Park in collaboration with Henan Aviation Port marks the first external authorization of the "Luo Jia" brand, indicating a significant step in IP independent operations [3]