British American Tobacco: Winds Of Change In The U.S. Market

Core Viewpoint - British American Tobacco p.l.c. (NYSE: BTI) is recognized as the "second-best" tobacco company globally, with strong brand recognition and significant market shares, although it does not hold the top position like Marlboro [1]. Company Overview - British American Tobacco has a diverse portfolio that includes next-generation products such as heat-not-burn and vapes, indicating a strategic shift towards modern tobacco alternatives [1]. Market Position - The company maintains a competitive stance in the tobacco industry, leveraging its well-known brands to capture substantial market shares, although it is positioned behind Marlboro in terms of overall market leadership [1].