茶饮喝出新滋味

Core Insights - The tea beverage industry is experiencing a surge in popularity, particularly with the integration of local ingredients and traditional snacks, creating unique flavors that appeal to a wide audience [1][2][3] Group 1: Product Innovation - The company "放哈" has successfully combined traditional local ingredients like sweet fermented milk tea and fermented vegetable water to create innovative drinks that are refreshing and beneficial for health [1][2] - Daily sales of sweet fermented milk tea reach approximately 30,000 cups, with over 5.3 million cups sold last year, while the fermented vegetable water series averages 5,000 cups daily during its seasonal availability [2] - Other brands, such as "兰与茶," are also innovating by incorporating local specialties like quinoa and rose into their tea products, resulting in a variety of unique offerings [3] Group 2: Health and Wellness Focus - The "慈茶馆" emphasizes health by using traditional Chinese medicine principles in their drink formulations, featuring ingredients like astragalus and angelica, aiming to introduce young consumers to traditional wellness practices [4][5] - The brand's approach is to create "drinkable ancient formulas," leveraging local medicinal herbs to promote a culture of health and wellness through tea [4] Group 3: Market Expansion - "放哈" has expanded its presence across four provinces in Northwest China, with a total of 133 stores, indicating a growing market footprint [2] - The collaboration between "慈茶馆" and the Gansu Provincial Museum highlights efforts to blend traditional culture with modern consumer products, enhancing brand visibility and cultural significance [5]