“考后经济”热潮带来新机遇

Group 1: Travel Market Response - The travel market is experiencing a surge in demand as high school graduates seek to celebrate their achievements with family trips, particularly to historical and cultural cities like Beijing, Nanjing, and Xi'an [2][3] - Popular travel destinations include theme parks, with Shanghai Disney Resort being a top choice, and many regions are offering discounts for graduates, such as free entry with exam admission tickets [2][3] - Approximately 55% of graduation trip users prefer to travel in groups of 2 to 3, highlighting the trend of shared experiences among friends and family [2] Group 2: Skills and Personal Development - Graduates are increasingly investing in personal development activities such as driving lessons, fitness training, and skill enhancement courses during their break [4] - Training institutions are offering summer discounts to attract graduates, with driving schools providing significant fee reductions for students [4] - The end of high school marks a transition to adulthood for many graduates, leading to increased consumer autonomy and spending on personal grooming and medical aesthetics [4][6] Group 3: Consumer Behavior Insights - The post-exam economy reflects a balance between material and experiential consumption, with a focus on both immediate enjoyment and long-term human capital investment [5] - There is a notable shift towards rational purchasing behavior among graduates, with many opting for essential items rather than luxury brands, influenced by promotional offers and discounts [7] - The interest in domestic brands among the "00s" generation is rising, with a reported 78% purchasing rate, indicating a significant opportunity for local brands [6][7] Group 4: Sustainable Consumption Practices - Experts emphasize the importance of guiding young consumers towards rational spending, encouraging them to balance their desires with financial realities [6] - The government and businesses are urged to adapt to the evolving consumer landscape by enhancing product offerings and ensuring a safe consumption environment [7] - Sustainable development of the post-exam economy requires a focus on long-term consumer needs and preferences, with an emphasis on innovation in products and services [7]