Core Viewpoint - The article highlights the rise of online legal services, particularly in debt collection, where some law firms exploit clients through aggressive marketing and questionable practices, leading to a growing number of complaints and a shift in the legal industry's ethical landscape [2][39][42]. Group 1: Online Legal Services and Marketing Strategies - A law firm in Beijing attracted clients through promotional videos on platforms like Douyin, offering low upfront fees for debt collection services [2][8]. - The marketing strategy includes a tiered fee structure, where clients pay a small percentage upfront, with additional fees contingent on successful debt recovery [7][10]. - Many law firms have adopted a "debt collection assembly line" approach, focusing on high-volume, low-cost services to maximize profits [22][34]. Group 2: Client Experiences and Complaints - Clients like Zhao Shenghua initially felt confident in the services provided but later faced unexpected fees and delays in debt recovery, leading to frustration and financial loss [15][18]. - A growing number of clients have formed support groups to share their experiences and seek recourse against these law firms, indicating a systemic issue within the industry [20][21]. - Complaints against these online law firms have surged, with reports of clients paying significant fees without receiving satisfactory results [7][21][46]. Group 3: Industry Trends and Ethical Concerns - The debt collection market in China is rapidly expanding, with estimates suggesting it reached hundreds of billions of yuan in 2024, prompting increased competition among law firms [39][40]. - The rapid growth in the number of practicing lawyers has made traditional client acquisition methods less effective, leading some firms to resort to aggressive online marketing tactics [41][42]. - Concerns have been raised about the ethical implications of these practices, as the focus shifts from legal professionalism to profit-driven models that prioritize client acquisition over service quality [42][48].
当律师变成带货主播:一场讨债生意的流量绞杀
Jing Ji Guan Cha Bao·2025-07-19 00:40