上半年参与“乐品上海”餐饮消费券企业线下营业额增长25%

Group 1 - The core point of the article highlights the significant growth in offline sales for businesses participating in the "Le Pin Shanghai" dining consumption voucher program, which increased by 25% in the first half of the year [1] - The Shanghai government has issued two rounds of dining consumption vouchers, attracting a large number of consumers and merchants, with over 18.6 million people redeeming the vouchers, resulting in a redemption rate exceeding 90% [1] - The second round of voucher distribution was adjusted to a lottery system to accommodate the needs of special groups, such as elderly consumers, moving away from the previous "grab voucher" model [1] Group 2 - For the second half of the year, Shanghai plans to invest 350 million yuan in dining consumption vouchers, with three different denominations available for consumers [2] - The voucher redemption process will continue to use an "online registration and lottery" method, with consumers able to register once a month for a chance to receive vouchers [2] - Each consumer can only claim one voucher per round, and the vouchers will be valid until the end of the month in which they are redeemed [2]