Qi Lu Wan Bao·2025-07-19 03:09Core Viewpoint - The 30th Customer Festival of Ping An Life Insurance was inaugurated with a large-scale health walking event, emphasizing the theme "Good Life, Enjoy Peace" and aiming to enhance customer service experience [1][5]. Group 1: Event Overview - The event attracted nearly 3,000 Ping An Life insurance customers, who gathered in the scenic Qianfo Mountain for a health-focused celebration [1][6]. - A 30-second promotional video and social media countdown were utilized to generate excitement prior to the event, creating a vibrant atmosphere [3]. - The event included a structured check-in process and an opening ceremony featuring interactive activities and warm-up sessions led by fitness coaches [3][6]. Group 2: Service and Customer Engagement - Liu Ping, the General Manager of Ping An Life's Shandong branch, highlighted the significance of the Customer Festival as a service upgrade platform and introduced the new "Enjoy Peace" benefits system, which includes nearly 100 value-added services across sports, education, entertainment, and health [5][8]. - The health walk covered a 5-kilometer route, with energy supply stations and financial knowledge displays integrated into the event, promoting a blend of exercise and service [6][8]. - The event concluded with challenges such as plank and jump rope competitions, reinforcing the connection between health and customer engagement [8]. Group 3: Strategic Alignment - The health walk aligns with the "Healthy China" strategy, embedding health management into service scenarios [8]. - The "Enjoy Peace" benefits system is part of Ping An's innovative "Three Savings Project," aimed at creating a convenient service ecosystem for customers [8]. - The company plans to continue enhancing services based on the benefits system, ensuring long-term support for customers' quality of life [8].