江门市开平大沙茶品牌推介活动在大沙里·欢茶谷举行

Core Viewpoint - The event "Qiaodu Tea Fragrance · Fragrant Bay Area" in Kaiping City aims to promote the Dasha tea brand and enhance the tea industry's development through strategic partnerships and technological empowerment [1][4]. Industry Development - The Dasha tea industry is positioned as a key pillar for rural revitalization and high-quality development in the region, integrating tea ecology, tourism, and culture [7]. - Dasha Town has over 35,000 acres of tea plantations, producing 1,812 tons of dry tea annually, with a comprehensive output value exceeding 3.95 billion [9]. Strategic Partnerships - A team of academicians will provide support in variety breeding, process innovation, and brand strategy to upgrade the Dasha tea industry [4]. - The establishment of the Guangdong Tea Science and Technology Service Station in Dasha Town marks a new phase of deep integration between industry, academia, and research [4]. Brand Promotion - The event featured a tea competition and recognized 12 companies for their excellence in various tea categories, showcasing the competitive strength of Dasha tea in the market [11]. - The Dasha tea brand aims to expand beyond local markets into the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging its unique environmental and cultural advantages [16][19]. Future Outlook - Dasha Town plans to continue promoting high-quality development of the tea industry by integrating technology, brand building, and cultural tourism [19].