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头部玩家格局加速重塑,智驾行业圈地运动不断升级
Jing Ji Guan Cha Wang·2025-07-19 04:38

Core Insights - The smart driving sector is experiencing a "land grab" phase as major players prepare for an imminent explosion in advanced intelligent driving technology [2] - BMW China has partnered with Momenta to develop a China-specific intelligent driving solution, marking another instance of collaboration between automakers and intelligent driving companies [2][4] - The development model for intelligent driving has shifted towards collaboration between automakers and intelligent driving solution providers, moving away from the previous focus on in-house development [2][5] Industry Dynamics - Several intelligent driving solution companies, including Huawei, Momenta, and Horizon Robotics, have emerged as leaders in the field, each forming partnerships with various automakers [3][8] - The competition has intensified, with a notable shift towards high-level intelligent driving capabilities, as "point-to-point" driving becomes the new benchmark for assessing advanced driving capabilities [6][8] - The trend of "intelligent driving equality" is emerging, with leading automakers like BYD pushing for widespread adoption of intelligent driving technologies, putting pressure on slower-moving companies [5][6] Company Collaborations - BMW began recruiting suppliers for advanced driver assistance systems in early 2025, with Momenta winning the bid [4] - Automakers are increasingly opting to collaborate with leading intelligent driving solution providers to quickly address their technological gaps [5][6] - Momenta has secured partnerships with major luxury brands, including BMW, Mercedes-Benz, and Audi, enhancing its credibility in the market [7] Market Positioning - Momenta has achieved significant market share, with 60.1% in the domestic third-party intelligent driving supplier market, followed by Huawei with 29.8% [7] - The competitive landscape is evolving, with a focus on deepening partnerships between automakers and intelligent driving suppliers, moving towards equity-based collaborations [9] - Companies like Lightyear and Yuanrong Qixing are gaining traction, with Lightyear aiming for a million units of advanced driving solutions by 2025 [8][9]